As the number of pets increases, the pet food industry has also become popular. Many pet owners are also trying their best to buy pet food. Where can I buy good pet food with confidence? Today we will do a simple analysis of pet food sales channels. Here is a general classification for everyone:

1. Offline channels

Offline channels can also be divided into multiple subdivision channels: pet stores, pet hospitals, large supermarkets, catteries, kennels, and some other private channels;

1. Pet stores

The pet food in different pet stores is also different, so it is difficult to describe in detail here. However, most formal and qualified pet food comes to pet stores after going through several agents. Each level of agent requires a certain profit, so we can find that the price of pet food in pet stores will be more expensive than other channels; however, the brand richness of pet food in pet stores will also be high, and in addition to daily pet food, there will also be a lot of pet supplies;

2. Pet Hospital

Pet Hospital There will be relatively few varieties of food and food, but the price is not much different from that of pet stores, and the ones in hospitals may be more expensive; and pet hospitals will also have more functional food (or food with medical effects);

3. Large supermarkets

Domestic supermarkets do not pay much attention to the pet food area, but there may be slightly more pet food and supplies in supermarkets in first-tier cities compared to other cities. Many urban supermarkets do not have an area for displaying pet food. Taking Nanjing as an example, when I took my children to Suguo Supermarket yesterday, I paid special attention to it. There was only one brand, Baolu, and it was displayed in the corner. The price was exactly the same as online;

4. Catteries and kennels

Small catteries and kennels generally rarely provide pet food. However, they will get pet food from channels, and the price will be lower than the market; in addition to finished food, they can also get non-finished food that pets daily need from channels, such as meat, ribs, etc. They basically have very low channel sources;

5. Other

There are relatively few other channels for pet food, sometimes through some agents I know how to do it; I seldom promote it to the outside world, I only give it to friends, relatives and other familiar people;

2. Online channels

In terms of business model, there are online channels such as BTB, BTC, BTBTC and other websites. BTB refers to business-to-business, the typical one is Alibaba; BTC business to consumers The current pure BTC website should be It is rare that the self-operated products of JD.com and Suning can be classified as BTC model; BTBTC is relatively common, and the open platforms of Tmall, JD.com and Suning are all BTBTC model; in terms of the classification of goods sold, there are comprehensive categories and vertical categories. The comprehensive category is like Tmall, JD.com, etc., and the products sold on the website are available in all categories; The vertical category refers to the sale of only related products of a certain category, such as Epet.com, the earliest Dangdang.com (now a comprehensive category, because it is not just a website that sells books), etc.;

1. Comprehensive websites

Tmall, JD.com, Suning, etc. Among these websites, JD.com and Suning have self-operated Relatively speaking, for pet food brands that are self-operated, pet food has stricter identification of brand qualifications and other aspects, and generally there will be no quality problems; currently, JD.com and Suning are paying more attention to pet food, so you can pay attention to it;

Of course, in addition to self-operated pet food, there are also pet food flagship stores, self-operated stores or specialty stores opened by factories, agents, and offline merchants. The price of pet food listed above will have a certain focus at different stages according to the requirements of activities and factories; among them, pet food specialty stores will operate a variety of pet food brands. If the store has relatively large traffic, it will have a certain say in pet food brand policy negotiations, so it will have a certain pet food price advantage;

2. Vertical websites

Pet food vertical websites mainly include Boqi.com, Epet.com, Goumin.com, etc. They are relatively professional, with rich pet product brands and single products. They also have answers to various pet-raising questions and share some professional knowledge; they can be regarded as a small pet community or circle; of course, the editor has previously written articles about how to choose dog food, you can click to view it!

As long as it is through relatively compliant channels and at a suitable price, you can basically buy reliable pet food.