The Internet has really had a great impact on our lives. Not only many people have become traffic internet celebrities, but the pet cats and dogs they raise have also become the king of traffic as the Internet spreads.

Young people have always had a hot demand for "cute pets". Whether it is renting a Shiba Inu offline to have afternoon tea or giving a cat a dance video online, we seem to be used to finding comfort in our pets.

Cute, harmless, juvenile, anthropomorphic, and if you can make some just the right small mistakes, it will be perfect - pet videos are becoming a new consumption growth point.

"In the taxi that just got off work in the early morning, I clicked on a video of a cat clapping his owner and clapping his master, and it felt like the whole person melted like butter." The biggest placebo for cute pet lover @六zi Currently, it is the cute pet video, although the pets on the camera don't know each other.

The pets living under the camera have spawned an emerging Internet track, driving industries worth hundreds of billions of yuan, harvesting the parents of lonely clouds in tens of millions of cities, and turning them into a business with optimistic returns. The halo of

traffic belongs to them, but nothing belongs to them.

Even @六子 is hard to recall when the cats and dogs on the screen began to become "Internet celebrity".

What impressed her most was the "little vest for memories", which is also the first cute pet blogger that many people pay attention to.

There is also the pastoral cat emoticon she is still using - Loulou, who died of illness 4 years ago. The owner was commemorating it last month.

The first generation of pet internet celebrities made their fortunes by the secondary spread of emoticons, and brought a lot of laughter to the people in the pre-Internet era.

But it was soon iterated - the short video era is taking big strides.

You must have seen many videos of cats dancing "seaweed dance". The cat sat in the owner's arms in an awkward position, with his claws pinched. The rhythm of scouting the spots and the cat's helpless expression, which has harvested a lot of screams and laughter.

Even though many animal doctors have already popularized the science, dancing challenges can cause damage to cats' joints from a physiological point of view. But to this day, you can still see many cats dancing to "open business", and still look desperate.

The similarity between pet internet celebrities and human internet celebrities is that they become famous by relying on a beautiful and cute skin, inspiring the audience's adrenaline or oxytocin, and then using the ever-elevated "work" to retain the audience.

The difference is that people can choose how to "harm" themselves to earn traffic, but there is no choice for pets.

To become an internet celebrity pet, you must learn more skills, otherwise it will be no different from Teddy who can only bow downstairs - people always look forward to seeing the rarer "business" in short videos.

So, short videos like "Cat Claw Kitchen" appeared.

The photographer held the cat's claws and posed for the photo, pretended that the cat was holding a kitchen knife, beat an egg, and operated the oven button, and finally placed the cat in front of the finished product to take a photo. Under the arrangement of Taiwanese books, the cat has the character of "King of Cuisine", even if the blade is only a few centimeters away from it.

If it is made by an ordinary person, there are really no highlights. After all, there are too many excellent food bloggers on the Internet. But what if it was a cat? Traffic is the best answer.

This is far from the most successful pet internet celebrities. Without a character, it is difficult to remember by the Internet.

The "old urine" in the internet celebrity "Peeing is a cat" is a tabby cat who is good at turning against the guests. She is cunning and smart, and can always beat the male owner up all over the ground for teeth.

The internet celebrity "Cats are not whispering" is an orange cat that is clingy and acting cute. The interaction with the hostess always makes people unable to help but fantasize that this is an ideal baby and toddler: sensible, not crying, furry, and can act cute properly.

The big girl in the "Pastoral Baby" is a tabby cat who guards the house and guards the yard. She has a "fluential dialogue" with her owner. She can work overtime in the granary in the middle of the night to catch mice, and can also squat on the head of her grandma's bed to watch. She is a dedicated working cat.

German Shepherd's "Guomi" is a dog with an IQ similar to that of an adult. It can get express delivery, look at the door, supervise children to do homework, pick up children from school, and help people watch and reverse cars. The image the owner has created for it is no different from the butler in the house.

Pet internet celebrities satisfy the public's expectations for an ideal, unique personality and dramatic pet.

A practitioner from the mcn company said: "A large number of short videos of cute pets in Internet celebrities will be set in a warm and easy-to-use family scene. Behind it, the team needs to carefully plan the story and scripts. Of course, the pet itself also needs a very high degree of cooperation."

If all shooting is based on not harming the pet, it is not harmful. Until the pet food broadcast appeared, things gradually changed.

The original goal of pet food broadcast is to unzip. On YouTube's Dog ASMR channel, UP hosts use radio devices to record the sound of pets eating. The purpose is to eat, not to act.

Similar domestic videos also tend to show the process of scientific meal preparation for pets. There will be many different kinds of freeze-dried, raw flesh, and vegetables, fruit and snacks for meals. Pet food practitioner @人博取的白 revealed: "The gastrointestinal structure of cats and dogs is actually very suitable for digesting pure meat. It is okay to eat fresh raw meat for cats and dogs, but insects should be removed regularly."

However, gradually, the pet's dining table became more and more exaggerated. Distinctive treasures, mountain and sea flavors, and various strange animal parts. Kangaroo and venison are no longer rare, as well as horse lips, cow throat, and hairy rabbit ears.

The comment section sighed: "I'm not as good as the dogs yet" "Do you still lack dogs?" while waiting for the owner to throw away even more strange food in the food bowl next time.

As a senior audience of pet food broadcasts, @Lizi said, "It was a great time to watch pet food broadcasts at the beginning. Listening to their feasting sounds, it was even a bit exciting. Later, the more I watched it, the more I felt wrong.".

Although I have never raised a large dog, I still wonder: Can a dog really eat so much meat and snacks in one meal? If you accumulate food or have overnutrition like a child, will it also harm your pet to some extent?

Pet food practitioner @人版美白家子 also has the same concern: "What is certain is that it is wrong for pets to eat too many snacks. Scientific feeding is regular and quantitative and nutritious. Pets that eat too many snacks are like children, and they don't like to eat serious food, which is not good for pets."

The more eye-catching bloggers feed excessive food to the highly obedient Golden Retriever and German Herd, and eat dozens of chicken legs in a meal to create a pet eater;

or trick them into eating jumping candy or chili. Then use the camera to record scenes where they are incapable of resistance due to nature and cannot help crying out of physiology. In such a scene that violates the principles of animal ethics, the owner will also be accompanied by an inappropriate laughter.

This golden retriever eats jumping candy video, with a total of more than 1.7 million likes.

It is like a more absurd circus performance, with the protagonist changing from a beast to a gentle dog and cat.

Interestingly, the most common arguments in the comment section of this type of video are:

"It's not good for cats/dogs."

"This is my own cat/dog, don't I love it?"

The fact is that some owners treat pets are not much different from irresponsible parents. A practitioner from MCN company said that if a pet dies midway, he will replace it with a similar-looking replacement, "This kind of operation does exist."

The workload of internet celebrity cats and dogs is not much better than that of humans with 996, and it is not very comfortable at the physiological level.

Some of the harms are obvious and their discomfort can be seen with the naked eye.

Animal doctors have repeatedly emphasized that wearing clothes is uncomfortable and not pleasant for cats and dogs, and the fur is enough to keep the cold. Too complicated clothes will only make them slow to move and stiff. Even the most expensive Hanfu and Lolita are not as happy for animals as humans wear them. The same is true for dyeing and applying makeup to pets. Once the pigment cannot be metabolized, licking the hair will have the possibility of poisoning.

Not to mention the fact that the dog is covered with tiger marks, it is funny to most spectators, and to the eyes of cute pet lovers, it is an almost humiliating act.

Doing nail art for pets is risky, and mistakenly ingesting nail polish may cause poisoning.

induces cats to bite off tape, and once accidentally ingested, it may lead to digestive tract obstruction.

Excessive intake of catnip may make cats difficult to breathe, resulting in excessive nerve excitation in cats, dyspnea and death from suffocation in kittens.

The animals cannot walk normally after drinking, and they are indeed "silly". However, cats and dogs do not have the enzyme that breaks down alcohol. After ingesting alcohol, it will cause symptoms such as excitement, vomiting, difficulty breathing and disordered consciousness.

Holding the cat for too long may cause the cat to dizziness and vomiting, and holding the cat's two forelimbs too hard, otherwise it may lead to dislocation and fracture.

After causing a cat's stress response, it should not be held and danced, nor should it be accompanied by "super excited" subtitles, which misleads the audience to praise the pet's "cute" and "happy to become a dog".

A deeper issue is, can we be honest with anthropomorphizing pets? Or, why do we always interpret pet behavior wishfully?

@Lizi used to like to watch interactive small theaters where cute pets talk, dance, and perform. When watching, smiles unconsciously, and feel great healing and satisfaction. But after laughing, I noticed a subtle weirdness -

Who can guarantee that this meow must be the phrase "mom" with the subtitles?

Pets stand in front of the camera, people stand behind the pets - Behind the thriving cute pet business are specific profit-seeking people.

The White Paper on Pet Consumption Trends in 2021" shows that "the market size of my country's pet industry in 2020 is close to 300 billion yuan, and by 2023 it will reach 445.6 billion yuan. The advancement of new media technology and the explosion of social media such as short videos have driven the development of 'cloud pet absorption' and brought more market size and potential consumers to the pet industry."

Kuaishou's report records that "there is a live pet broadcast every 5.4 seconds." This is indeed a track with unlimited glory. The pets on the screen are working with their big eyes, and the mouths outside the screen are inseparable from "monetizing, selling goods, and relying on a cat/dog to achieve financial freedom."

People can make a profit, but for animals, it may be just that there is an extra expensive can for dinner.

People have the ability to choose independently, but animals do not.

There was an article about non-fiction writing that recorded a cute pet blogger who had passed away the beautiful short cat who died unfortunately after becoming popular. The cat in the story fell on the road to becoming an internet celebrity. How many pets are still on this road are "working"?

Those who can actively cooperate with human performances are often highly obedient animals. We have obtained healing and laughter from these videos, but we also ignore that they may be doing a "action that goes against nature."

When dealing with pets, radicals hope to give them equal rights to all living beings, while conservatives believe that they are nothing more than human property and an object. But the reason why humans are the spirit of all things is because they have the motivation to choose kindness -

"Ethics is not only related to humans, but also to animals. Animals are as eager for happiness, suffering and fear of death as we do. This ethical principle requires people to bear unlimited responsibilities and obligations to animals, avoid harming them within their ability, and rescue them in danger."

Relying on the relationship between pets, we can earn traffic and make profits, but we must learn the appropriate way instead of blindly consuming their health. Perhaps this is the most ideal relationship between us and pets.